} Consulting team
     } Clinical Specialties
     } Project Examples
     } Recent Clients
     } Research Links
     } Contact Us
     } Home

     Printable Brochure

     Capabilities Presentation

     LES Presentation

» BioTrak specializes in healthcare and biotechnology market research.  Our market research focuses on identifying opportunities and developing solutions through a strategic view of the data we collect.  Our capabilities cover both quantitative and qualitative analyses. Typical assignments include positioning studies, pricing studies, forecast models, market valuation, competitive assessments, attitude and opinion studies, and opportunity assessments.

» Qualitative Research

   o   Surveys and interviews (one-on-one, telephone, fax, internet)
   o   Focus Groups
   o   Convention Research
   o   Expert panels and forums
   o   Primary and Secondary Data Compilation

» Quantitative Research

   o   Multivariate analysis
   o   Conjoint and discrete selection
   o   Monte-Carlo simulation and forecast modeling
   o   Hypothesis testing
   o   Metrics for sales operations or product/technology licensing