Effective

This Policy was last modified on January 18, 2011.

Information Practices

BioTrak┬áResearch understands that security and privacy are important issues for visitors to our Internet site, <www.biotrak.com> (the “Site”) and recognizes our obligation to keep your information secure and confidential. That is why we maintain the following standards to help protect information that personally identifies you. We may modify this Privacy Policy (the “Policy”) at any time and, accordingly, we urge you to frequently review the Policy. We will always apply the Policy under which your information was collected, unless we obtain your prior consent.

Collection of Information

You may be asked to voluntarily provide your name, address, phone number, or e-mail address or other personal identifiable information (“Personal Information”) to have access to some features of the Site. By using the Site and providing us with your Personal Information, you consent to our use of such information as described in this Policy. You may always refuse to provide your Personal Information, and this may lead to our inability to provide you with certain services. We or our business partners may also collect information that is anonymous, such as your IP number (a number used to identify your computer on the Internet) or the type of browser you are using (“Anonymous Information”), through the use of cookies or by other means. We hope that, by using Anonymous Information, we can update the Site to make it more useful to you and other users. We reserve the right to maintain, update, disclose or otherwise use Anonymous Information, without limitation.

Use of Information

We use your Personal Information for the following purposes: to process your orders and administer your account; to administer and improve the Site and related services; to notify you of our products, services, promotional events or special offers that may be of interest to you; to provide Internet security; and to meet legal requirements. We may work with our business partners who may perform certain functions on our behalf, such as fulfilling orders, sending e-mail messages, managing data, hosting the Site, processing credit card payments or providing customer service. These business partners have access to your Personal Information only to the extent necessary to perform these specific functions and may not use it for any other purpose. Other than for the specific purposes set forth in this Policy, we will not disclose your Personal Information unless we obtain your prior consent or are legally required to do so. We may use third party advertising companies to place ads on the Site and to place our ads on other web sites. These companies may use Anonymous Information about your visits to this and other web sites to provide advertisements on the Site and other sites about goods and services that may be of interest to you.

E-mail Communications

When you send an e-mail to us, you are communicating with us electronically. You thereby consent to receive communications from us electronically. We will communicate with you by e-mail or by posting notices on the Site. All agreements, notices, disclosures and other communications that we provide to you electronically satisfy any legal requirement that such communications be in writing.

Privacy of Children

We encourage parents and guardians to be aware of and participate in their children’s online activities. We strictly adhere to the Children’s Online Privacy Protection Act and will not knowingly collect, use or disclose Personal Information from any child under the age of 13 in any manner that violates this law.

Retention

We retain Personal Information for as long as the information is relevant to our business purposes.Your information will remain confidential and will not be shared with any third party without your authorization. We are a HIPAA compliant service provider.

Your California Privacy Rights

Beginning January 1, 2005, California law permits individuals who are California residents to request once in any calendar year certain information regarding our disclosure of Personal Information to third parties for marketing purposes. To make such a request, please contact us by e-mail at contactus@biotrak.com, or write to us at 5927 Balfour Court Suite 201, Carlsbad CA 92008.

Your Opportunity to Opt-out of E-mail Advertising

In the event you do not wish to receive promotional e-mail from us, follow the opt-out instructions contained within the body of any e-mail message you receive.

Cookies

When you visit the Site, we or a third party advertiser may store or recognize some information on your computer in the form of a “cookie” or similar file that can help us in many ways. “Cookies” are small computer files that are transferred to a computer’s hard drive and which permit us to know about visits to the Site. We may use cookies to improve your experience on the Site by making it easier for you to navigate through the Site or to make a Site feature work better. Information collected from a “cookie” might include information regarding your browser, type of computer, operating system, Internet service provider and other similar information. Cookie technology may also gather information about the areas you visit on our Site and about the links you may select from within our Site to other areas of the Internet.

We do not extract Personal Information during this process. There are two types of cookies: session cookies and persistent cookies. Session cookies expire at the end of a web page visit. Persistent cookies do not expire at the end of the session. Persistent cookies are stored on your hard drive and read by your browser each time you visit the web site that sent the persistent cookie. We may use both session cookies and persistent cookies to maintain tracking of a user through an application. Session cookies contain only a numeric session identifier. We use such information in the aggregate to understand which services and resources our visitors prefer and how those services and resources are used. Persistent cookies allow us to remember you between visits, for example, they may be used for any auto-login feature on the Site or to save any customized preference settings for future visits. With most Internet browsers or other software, you can erase cookies from your computer hard drive, block all cookies or receive a warning before a cookie is stored. Please refer to your browser instructions to learn more about these functions. If you reject cookies, functionality of the Site may be limited, and you may not be able to take advantage of many of the Site’s features.

Links

The Site may contain links to other sites on the Internet that are owned and operated by third parties (“Third Party Sites”). We are not responsible for the collection or use of your Personal or Anonymous Information at any Third Party Sites. Links to Third Party Sites are not intended to imply endorsement of the sites by us. Therefore, we disclaim any liability for any third party’s use of your Personal or Anonymous Information obtained through using a Third Party Site.

Security

We have policies and procedures in place to protect the privacy and confidentiality of your Personal Information that we collect and maintain. All Personal Information is stored on secured servers, behind a firewall at a data center with access to data strictly controlled. We use Secure Sockets Layering (SSL) to encrypt your user passwords and personal credit information, including your credit card number, before it travels over the Internet. Any unauthorized use of the Site may result in criminal and/or civil prosecution.

Contacting Us or Modifying Your Personal Information

If you have any questions or comments about this Policy, please contact us by e-mail at contactus@biotrak.com. Please provide a concise communication with complete information, including your contact information. If you wish to update your personal information provided to us, please visit the Contact page on our web site.

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BioTrak Research Tel:760.448.4820
Fax: 760.603.9535
contactus@biotrak.com