Portfolio Decision Analysis and Market Analytics

Our primary research methods can test clinical utility, measure awareness, and support sensitivity analysis of price or featured attributes for new and existing products and technologies. Our quantitative and qualitative research methods are leading the industry in its application to product and commercial planning.

BioTrak facilitates the development of a successful product strategy by considering multiple factors that will impact adoption from the initial product launch to successful product line expansions. We consider factors such as: initial product configuration (application, indication), meeting unmet needs, follow-on applications or indications, practice patterns, reimbursement, pharmacoeconomics, regulatory hurdles, complimentary products, supplies, competitive environment, timing, packaging, pricing, positioning and promotion.

Qualitative Research

• Surveys and interviews (one-on-one, telephone, fax, internet)
• Focus Groups
• Expert panels and forums
• Primary and Secondary Data Compilation

Quantitative Research

• Multivariate analysis
• Conjoint and discrete selection
• Monte-Carlo simulation and forecast modeling
• Hypothesis testing
• Metrics for sales operations or product/technology licensing