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»  Experience Makes a Difference

Larry A. Risen, President and Senior Consultant
Mr. Risen has twenty years of industry experience in medical marketing, market research, product planning, licensing and acquisitions in pharmaceutical, diagnostics, and biotechnology. Prior to forming BioTrak, Mr. Risen held various senior level positions in marketing and business development while at Cypros Pharmaceutical Corporation (Questcor), Gen-Probe Inc., and Molecular Biosystems Inc.. Mr. Risen received his Bachelor of Science degree in Biology from the University of Iowa and completed his MBA studies at the University of San Diego. He has been a featured speaker for the Licensing Executive Society, Medical Market Association, and several other key conferences.

Richard M. Stern, Executive Vice President and Senior Consultant
Mr. Stern brings over twenty-five years of professional healthcare industry experience to BioTrak with special emphasis on strategic marketing, new business development, product management and sales. His extensive experience includes medical devices, pharmaceuticals, imaging and information. He has held senior marketing and management positions at Molecular Biosystems, GE Medical Systems, ATL Ultrasound and Storz Instruments. Mr. Stern earned his BA degree at the University of Denver. Mr. Stern has been a featured speaker at several national symposiums including the American Heart Association, American Association of Clinical Chemistry, and American Society of Nuclear Cardiology.