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BioTrak Consulting Group specializes in market analysis, product strategy, and opportunity for pharmaceutical, diagnostic, and medical device companies.  BioTrak was founded by an accomplished management team responsible for numerous medical product launches and business development deals, as well as R&D project team management.  As industry insiders, we understand the need for providing strategic insight with the data we collect.  In most cases, the ultimate objective involves supporting either decision analysis or opportunity identification.

» Portfolio Decision Analysis and Market Analytics

» Product Planning and Opportunity Assessments

» Qualitative and Quantitative Market Research