About BioTrak
Company Overview
BioTrak Market Intelligence, Inc. specializes in commercial research support and market strategies for pharmaceutical, diagnostic, and medical device companies. BioTrak was founded by an accomplished management team responsible for numerous medical product launches and business development deals, as well as R&D project team management. As industry insiders, we understand the need for providing strategic insight with the data we collect. In most cases, the ultimate objective involves supporting either decision analysis or opportunity identification.
BIOTRAK Services offers:
» Product Planning and Opportunity Assessments
» Qualitative and Quantitative Market Research
» Portfolio Decision Analysis and Market Analytics

PHARMATRAK™ Research offers expertise in Pharmaceutical Risk Management and Periapproval Services.
Our Pharmaceutical Risk Management expertise includes:
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Development and implementation of Risk Evaluation and Mitigation Strategies (REMS) programs, including those with Elements to Assure Safe Use (ETASU). When the industry was looking for a solution, we established a best practices approach to conducting REMS assessments that are high quality and predictably measure program effectiveness. Learn more |
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Application of risk modeling assessment tools, including use of simulation software programs like @RISK, PrecisionTree, and RISKview. These tools are often applied to creating models that predict the best probable outcomes among a range of options. |
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Advanced analytics and statistical support. |
Our Periapproval Services expertise include:
» Registries and PROs: We can develop and implement custom registry solutions for patients, health care providers and pharmacists. We also conduct patient reported outcomes (PROs) and post-marketing research studies. Learn more
» Drug Tracking Studies: Effective brand management with Awareness, Trial and Usage (ATU) Rx tracking studies and other study designs. Learn more
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